Archive for August 2018

4 Big Brand Social Media Strategies for Small Businesses

If you own a small business then you must be fascinated by the manner in which big brands have had great success when it comes to social media management or campaigns to reach customers. You will find yourself envying their success and even wish that all that success was yours. Owning a small business means that you are financially limited in carrying out a customer outreach campaign. However, you can still pull off a social media campaign with great success provided that you use some few strategies which have been proven to have a great impact on any social media campaign. Adopt some of the campaigns used by big brands in all your social media channels and you will be successful. You can as well seek the services of a search engine optimization analytics pro to help you with your social media marketing and growing your sales-oriented traffic.

  1. Go personal for your small business

An example of brands that have gone personal with their businesses and succeeded is Purina. Brands are usually faced with the challenge of being authentic and as such their sales might be affected. If you have to overcome this challenge then you must come up with a campaign that makes customers to trust you and thus boosting both your social media engagement and sales. For instance with Purina they started a campaign showing people the behind the scenes look of Purina employees and their pets. This highlighted the emotional connections people usually feel with their animals.all of a sudden people started having a personal connection with the brand. Allow people to see what it is like in the behind the scenes as transparency builds a sense of trust with people.

  1. Go social with your customer service

Most of the small businesses do not have a customer service team which is always readily available to answer any questions raised. However, this can not stop you from using this strategy effectively. You can use a tool like Buzzlogix to engage yourself in social media listening. Go through the mentions and see whether any questions have been raised and then answer them immediately using social media. Not only this strategy will save you much time but it will also transform your brand to a stand out one. When people notice that your response in social media are quick, they will prefer the platform hence freeing up your phone lines Southwest airlines applied this strategy by creating a social listening center which has proven to be of much success.

  1. Creating own video sensation

You do not have to be producing popular beverages in the entire globe in order to employ this strategy. You can create a video footage using your phone giving it a title, a descriptions and adding some tags. You can then generate the video in sites like You Tube or Facebook in ads form and then you can employ analytics to find out how the video is performing. Videos are one of the most powerful social media tools and companies like coca-cola have utilized this opportunity effectively in having successful social media campaigns.

  1. Finding your own influencers

You might be thinking that as a small business owner it will be a difficult task to find influencers of your own. This is not actually true as influencers are everywhere. All you have to do is reach them out and then can help turn your social media campaign into a big success. You will need to identify them first and then reach them. When you find them make sure that you engage them, frequently being in touch with the content they share. As such you can be able to build good relationships with them and thus you can approach them asking if they can be part of your campaign. Most people are likely to purchase a product if it has been endorsed by an influencer. Companies like Starbucks used this strategy to reach out new customers.

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