Top 5 Advantages of Having a Responsive Web Design

Have you ever found it annoying when you opened a web page on your phone and had to traverse the entire screen to find what you were looking for? Blame unresponsive websites for that. They take up your time,efforts, even your phone’s battery. In this digital age where predominant web traffic comes through phone browsers, it has become essential to have are sponsive web design for your site. What is responsive web design you ask?Let’s find out!

Responsive Web Design in a Nutshell

 Responsive web design is a technique used by webdevelopers which makes websites ‘respond’ or react to different view ports—think of it as a user’s viewing window of a webpage. Basically, the practice of optimizing the website to fit different screen sizes and resolutions.

Why You Need a Responsive Website?

Ever since mobile phones have replaced laptops and personal computers for mid-to-heavy tasks, we have gotten into the habit of using our phones for pretty much everything. More people use the internet today than ever before to access information, be it browsing the web or reading news articles. A report from Statista suggests mobile internet users as of October 2018 were a mind-boggling3.9 billion!

 So, if you don’t have a responsive website, optimized formobile screens, your visitors are likely to make a move than stay on your website.

With that said, there are a lot of advantages of having are sponsive website design. Some being:

  • Reduced Bounce Rates

Bounce rate, in simple terms, is the percentage of users on a website who leave in a short amount of time rather than staying on the website for longer. Bounce rate affects web traffic and is higher on websites that aren’t optimized for mobile devices. Lower bounce rates are a good sign that users are likely to stay on your website.

By making your website responsive, you have a much higher chance of engaging your visitors on your website. Thus, a good mobile friendly website experience is the key to good web traffic.

  • Better Overall User Experience and Conversions

While your website may be filled with the right amount of information for your visitors, it’s highly irrelevant if they’re unable to find it. A responsive web design allows the information to be displayed in anorganized and structured way. This is also crucial to turn your website visitors into customers and increase conversions.

A responsive website can help navigate your visitors to easily find information they’re looking for without unnecessary redirections,thus increasing their chances of getting converted. For e.g: signing up a form or clicking a link.

  • More Cost Savings

Creating one website for desktop interfaces and another for phones and tablets is sure to dig a hole in your pocket when it comes to cost. Not to mention the different maintenance costs that come with it. With an agency offering responsive web design services, you’re more likely to save cost when creating your website.

Thanks to fluid grid—a grid-based layout used in making responsive websites—your website will adjust to different screen displays automatically without the need of another website. Smart isn’t it?

  • Faster Load and Response Time

Faster load and response times are important for your website. Here’s why!

Did you know? According to experts, visitors on a website are more likely to leave if it fails to load within three seconds. That’s a clear indication of why you should have a faster loading website.

Responsive websites are equipped with functionalities like browser caching and responsive images which help boost the overall speed of your site.

  • Better Offline Viewing Experience

HTML5 and CSS3 have become the standard for designing web applications, which has given rise to the popularity of responsive websites.HTML5 makes it simpler for visitors to view content without an internet connection thanks to its support for offline application cache.

This means if your website is responsive in nature, your visitors also have an alternative of accessing it offline.

Now that we know why responsive websites are the thing,let’s not forget that its trend and popularity is here to stay. Hence, it’s crucial to give your website a responsive design revamp or get a newer one made(if you don’t have any.) With internet technologies evolving at a rapid pace,it’ll be interesting to see what holds for the future of web.

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